Holly A. Massett

, PhD

Senior Advisor, Clinical Research Recruitment and Engagement, National Institute on Aging

Holly A. Massett, PhD, is the Senior Advisor on Clinical Research Recruitment and Engagement at the National Institute on Aging (NIA) and oversees the implementation of NIA’s National Strategy for the Recruitment and Participation in Alzheimer's and Related Dementias Clinical Research. Dr. Massett also developed and oversees the Clinical Research Operations and Management System (CROMS), NIA’s new informatics system to track and manage its clinical trial portfolio performance in real time. Dr. Massett has over 30 years of professional experience in program evaluation, consumer research, and social marketing.

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This Speaker's Sessions

Town Hall
Wednesday Oct. 12
3:30–4:15 PM
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Beyond Contemplating the Challenge of Inclusion in Clinical Trials

Clinical trials have traditionally fallen short when it comes to including people who are truly representative of the Alzheimer’s population. Recently successful efforts, however, are dispelling myths about the inclusion challenge. For example, among the 389 participants in the Evaluating Minority Patients with Actemra (EMPACTA) study approximately 84% were from Black, Hispanic, Native American, and other historically underrepresented groups. Key Question: What strategies successfully recruit, enroll, and retain participants who represent all of Us, especially those disproportionately affected?

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